Answer: ethos For the first answer. Pathos is the answer for the second.
Explanation: Ethos is one of the three types of persuasion described by Aristoteles; appeal to credibility and establish a relationship with the audience through the expression of something personal or intimate. Aristotle described; the "good men" were credible, this is why Ethos is often used at the beginning of the persuasive discourse.
Pathos, because she is appealing to her audience's needs.