Question

The Great Planes radio-controlled plane company is slowly gaining in its sales. Last year the company increased its presence and share in the R/C airplane model market by 10%. Great Planes set a sales objective for the next year to increase its marketing share 20% more than last year. Before the company focuses on its marketing mix it has first:________

Answer 1

considered its goals

Step-by-step explanation:

the options are missing on this question:

1. focused only on one area of the 4Ps
2. operated each area of the 4Ps independently
3. considered its goals

A company's goals are the objectives that the company wishes to achieve within a given period of time. In this case, one of the company's goals is to increase their marketing share by 20%, from 10% to 12%. After the company has set its goals for this year, it must decide how to achieve them, and that is when the marketing mix (4 P's) gets in.