Answer:
A. Identify the need, recognize limitations of current toothpaste containers, and then brainstorm ideas on how to improve the existing
Step-by-step explanation:
To design an improved toothpaste container, we must identify the needs of the customer, one of the major need is to make the container attractive to the sight. This is the first thing that will prompt a customer to wanting to buy the product (The reflectance/appearance).
Then recognize the limitation of the current design, what needed change. This will help in determining what is needed to be included and what should be removed based on identified customers need.
The last step is to brainstorm ideas on how to improve the existing designs. Get ideas from other colleagues because there is a saying that two heads are better than one. This will help in coming to a reasonable conclusion on the new design after taking careful consideration of people's opinion.