Question

Your company makes skiing equipment and apparel. You recently launched a number of new features and capabilities on your website that are aimed at the active skier target market. One of the most popular features is the one that sends an alert to skiers when forecasted weather conditions at their favorite ski venues are most favorable for skiing. There are also alerts that contain information about the size of daily crowds at these venues. Which of the following digital capabilities are you directing your head of marketing to base the strategy on?A. Right-time marketing.

B. Interactive marketing.
C. Global reach.
D. Integrated marketing.
E. Personalization.

Answer 1

Option E (Personalization) seems to be the correct option.

Step-by-step explanation:

• Personalization seems to be the mechanism through which a consumer customizes a computer or web-based interface according to fit their individual preferences.
• The growth in personalized service has compounded aspects of confidentiality and consumer concern. In certain situations, personalization requires a promise of non-disclosure between some of the customer and the service provider.

Some other solutions offered are not linked to the situation in question. But the following seems to be the right thing