Question

house alarm system when he moved to his new home in Seattle. For security purposes, he has all of his mail, including his alarm system bill, mailed to his local UPS store. Although the alarm system is activated and the company is aware of its physical address, Richardson receives repeated offers mailed to his physical address, imploring him to protect his house with the system he currently uses. What do you think the problem might be with that company's database

Answer 1

The problem with the company's database may be that it is not properly updated with the information of customers who have requested to have their mail sent to a different address. The company should ensure that their database is regularly updated and accurately reflects the customer's preferred mailing address to avoid such issues. Additionally, the company may need to review their marketing tactics and improve the targeting of their mailers.

Step-by-step explanation:

The problem with the company's database may be that it is not properly updated with the information of customers who have requested to have their mail sent to a different address, such as a UPS store. It's possible that the company's database still has the customer's physical address as the primary address, leading to offers being sent there instead of the designated UPS store address.

This issue could arise due to outdated record-keeping or a lack of synchronization between the systems that handle customer information. The company should ensure that their database is regularly updated and accurately reflects the customer's preferred mailing address to avoid such issues.

In addition, the company may need to review their marketing tactics and improve the targeting of their mailers. Sending offers to customers who already have an alarm system installed, especially when they have requested mail to be sent elsewhere, can be seen as ineffective and annoying to the customer.

Answer 2

it appears there's no database differentiation

Step-by-step explanation:

Remember, we are told Richardson had already set up his house alarm system when he moved to his new home in Seattle, meaning he had subscribed to the service.

However, because the company's database does not differentiate customers who had activated their alarm system and set their billing to be sent to their local UPS store, it has caused Richardson security concern to still see repeated offers mailed to his physical address.