Question

Which of the following statements is true of a target market? Question 8 options: Uncontrollable elements continually evolve and create changes in a target market. Managers can control the external environment that molds and reshapes a target market. Environmental scanning is performed by firms in order to prevent changes in a target market. Unlike uncontrollable variables, controllable variables do not affect a target market.

Answer 1

The correct answer is the first option: Uncontrollable elements continually evolve and create changes in a target market.

Step-by-step explanation:

To begin with, in the marketing field the term of target market refers to the audience that the company is looking for to capture in order to be the primary group of client to whom the product will be launched with the purpose of getting the most sales as possible and with that the major amount of profits from those customers. Moreover, that audience will be affected by controllable and uncontrollable variables that the company must be aware of. The second ones are the competition, the technology, the social environment (like culture), the economy and the regulations from the government. And those variables are the ones that affect the most to the target audience because are impossible to control from the company's point of view.