Spanish:
•wanted to convert Indians to Christianity
•wanted to teach Indians Spanish language and customs
•wanted to promote European settlement by providing food and other goods
British:
•little interest in converting Indians to Christianity
•did not try to assimilate Indians into the English way of life
•rarely married Indians
French:
•success depended heavily on maintaining good relations with the Indians
•traded French goods for furs gathered by Indians
•learned American Indian language and customs
•joined Indian tribes