Question

Which of the following statements is correct?A. Marketing is the term used to refer only to the sales function within a firm.B. Marketing managers don't usually get involved in production or distribution decisions.C. Marketing is an activity that considers only the needs of the organization; not the needs of society as a whole.D. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Answer 1

D. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Step-by-step explanation:

Marketing goes way beyond selling and covers everything from planning to production and delivery/distribution to the customers. This is because marketing is a key/critical part of the business. Marketing is aimed at creating value for the customers and satisfying their needs in this way therefore marketing in business is not focused on selling but goes beyond that to breach the gap of satisfying and solving customers problems. This is seen in businesses who are marketing concept oriented and not selling concept oriented