Question

The typical starting point of any firm's marketing mix is the:____________

A) analysis of what production equipment is available and owned by the company
B) design of the promotion campaign to be used for the product
C) selection of the places through which the good or service will be sold
D) determination of the product's price, enabling future revenues and budgets to be estimated
E) development of the good or service to be sold

Answer 1

Answer: E. development of the good or service to be sold

Step-by-step explanation:

The typical starting point of any firm's marketing mix is the development of the good or service to be sold. The marketing mix is simply a mix of the marketing strategies that are vital to achieve marketing aims and increase sales.

It should be noted that marketing mix begins with the product and without this, distribution, pricing and the promotion are not relevant.