Answer: some knowledge of the product category, but not enough to make an intelligent decision
Explanation: An external search usually may begin with dissatisfaction from a previous purchase, and this is when an individual seeks for alternatives and other information regarding a product. The individual that has the greatest ability to conduct an external search for information is the consumer that has some knowledge of the product category, but not enough to make an intelligent decision. This is because, an individual who has an extensive knowledge of a product category will most likely not spend more time in the external search process than someone with just a moderate level of product category knowledge and the greater the motivation for this individual with some knowledge, the greater the extent of external search for information.