Question

Who is the author and target audience? How does the ad appeal to the target audiences' values? What is necessary context to know about the ad? What was going on in the country around that time? What was the national conversation about? What kairotic moment does the ad seize upon and how does it use it?

Answer 1

1. The author of the information contained in the video is Mitt Romney and the target audience is women who intend to vote for Romney. 2. The announcement shows that Romney is opposed to several women's rights. 3. The context needed to understand the announcement is that a debate was taking place between Romney and Obama. 4. The country was going through the campaign season for the presidential election. 5. The national conversation was about labor rights. 6. The kairotic moment that the announcement takes advantage of is the phrase "Binders full of women." The announcement takes advantage of this to show Romney's disrespect and alienation in relation to women's rights.

Step-by-step explanation:

The question refers to the announcement of the second presidential debate between Romney and Obama, where it shows a short summary of the projects that Romney wants to implement, if elected, in relation to women's labor rights.

The video is authored by those responsible for Obama's advertising campaign, but the information contained in the video is authored by Romney. The video shows Romney's disregard for women's rights and aims to show women who wish to vote for him, how much they will be harmed if he wins the election.