Answer: There's a merging of all cultures to form one big culture and also there's a loss of individuality in individual cultures. Due to globalization, a little of other cultures can be found in a culture.
Step-by-step explanation:
Globalization is simply defined as the integration and the interaction that takes place among the different economic agents such as individuals, companies, and the governments in different parts of the world.
Due to communication technology, transportation and advancement in technology generally, globalization has accelerated.
Rubenstein states that due to globalization, "the scale of the world is shrinking." simply means that due to globalization, individual cultures are simply losing their individuality as a little of other cultures can be found in every culture due to globalization and there's a merge among cultures in order to form one big culture.