Question

PROJECT: RESEARCH AND LEARN: SOCIAL MEDIA AND PROBLEM-SOLVING

Use the Internet, your community, and print sources to identify a problem that social media was used to solve. The problem may be local, national, or global. The problem may not be one that was presented in the lesson. Describe the problem and solution in an essay of at least 300 words. Be sure to include: a definition of the problem (what is it?); an analysis of the problem (what caused it?; what are the major issues involved?); how social networking was used to solve the problem; your opinion of how social media made it easier to solve the problem; and your sources.

Answer 1

Social media are services that have had a huge impact on the connection between businesses and their customers, even revolutionizing it.

Companies were able to get closer to their target audience in order to form a bond, which resulted in increased brand equity, customer trust, and social media engagement. Relationship marketing is a two-pronged approach that benefits both the client and the company. With greater proximity between them, the client has a better chance of having their issues with the brand resolved in less time, while the brand can carry out instant and low-cost marketing that reaches its target audience almost simultaneously.

As a result, a problem that may have arisen, such as a product purchased through a website that has a manufacturing defect, can be communicated directly to the company through its social media, and the consumer can receive a much faster and less bureaucratic response, allowing them to exchange the item or guarantee a refund of their money, and thus solve their problem much more easily.