Question

Social media:_____.

a. cannot be compared to traditional advertising in any meaningful way.
b. is thought of by most people as any tool or service that assist conversation.
c. has less sophisticated ways of measuring how marketers meet and interact with consumers than traditional advertising.
d. offer more one-to-one ways to meet consumers than traditional marketing media.

Answer 1

d. offer more one-to-one ways to meet consumers than traditional marketing media.

Step-by-step explanation:

Social media gives the opportunity to meet and communicate with consumers more easy. One can contact a consumer by sending a direct message. This opportunity is not available with traditional media such as newspapers, radios and television adverts.

Social media also makes it easy to find potential customers. A marketer can send a message advertising ones products