Question

BedJet manufactures and sells a heating and cooling system that can be attached to any bed, allowing those sleeping on the mattress to maintain a comfortable temperature, avoiding being too hot or too cold. The company developed its products based on insights from customers who were tired of night sweats or being too cold. BedJet products have been designed based on customer needs, such as its Dual Zone product that accommodates couples who may desire different sleeping temperatures. Which marketing management philosophy best describes BedJet?

Answer 1

Answer: d. Market

Step-by-step explanation:

The Market orientation is all about making a product that a customer actually wants instead if making a product and convincing a customer to take it.

This philosophy gained prominence in the 1950's and posited that in order to make a company more profitable, the company needed to focus on selling what the customers actually wanted.

It therefore calls for companies to listen to their customers and try to make products that will solve the problems of their customers. This is what BedJet is doing so it falls under the market orientation.