Question

The advertising promise that captures the reason that people buy products is known as:____________.

A) creative strategy.
B) the advertising appeal.
C) the selling proposition.
D) the creative execution.
E) the big idea.

Answer 1

C) the selling proposition.

Step-by-step explanation:

The selling proposition refers to the marketing strategy that creates awareness among the customers that the company own product is superior as compared with the competitor product in terms of price, quality, quantity, service, etc

This results the firm to gain the competitive advantage and the chances of capturing the market share in the market place should be high

Therefore in the given case, the option C should be selected