Question

Identify the correct era of the various developments described below.

a. First ad in English
b. Demarketing starts
c. Unique selling proposition
d. Marketing by wholesalers
e. DVRs and narrowcasting
f. Symbols and words

1. Preindustrial
2. Industrial
3. Global Interactive
4. Industrializing
5. Postindustrial

Answer 1

1. Pre-industrial

• First ad in English
• Symbols and words

Pre-industrial advertising involved the first ads in English as well as extensive use of symbols and words as there was no multimedia to use voice.

2. Industrial

• Unique selling proposition

3. Global Interactive

• DVRs and narrowcasting

The current era. Marketing and advertising have moved on to target smaller groups with more relevant information for them. This is narrowcasting.

4. Industrializing

• Marketing by wholesalers

With the rise in technology, more goods were made but advertising was still at early stages. This led to wholesalers doing their own advertising.

5. Postindustrial

• Demarketing starts

The era before the current one. Advertisers started learning to influence audiences more and demarketing came along. This is advertising aimed at making consumers buy less of a product. It is usually done when products are in short supply.