Step-by-step explanation:
Although John Dewey may be the more familiar name to American educators, Edward Bernays, the father of modern public relations and marketing, has an arguably greater influence on today’s schools. During World War I, he worked for the Committee on Public Information, helping the committee sell the Woodrow Wilson administration’s war policies. After the war, Bernays signed on as “public relations counsel” to an impressive list of America’s most powerful corporations. One notable “success” was his effort on behalf of the American Tobacco Company to increase cigarette smoking among women. As part of this campaign, he persuaded socialites to march down Fifth Avenue in the 1929 New York City Easter Parade proudly smoking “torches of liberty” as a protest for women’s rights (Jacoby, 1989, p. 38).