Question

McDonald's would have conducted a(n) __________ to identify the strength of the breakfast menu and the potential revenue increase by extending its offerings to all-day.

Answer 1

These are the options for the question:

• Competitive Advantage
• Marketing Myopia
• SWOT Analysis
• Enviromental Scanning

And this is the correct answer:

• Enviromental Scanning

Step-by-step explanation:

In order to identify the selling potential of a breakfast menu, by extending that menu to all-day, McDonalds would have to conduct an enviromental scanning, in which it would analyze several enviromental variables like: market size, customer profile, hours at which the product is sold the most.

After completing these analysis, McDonalds would have been able to determine if this strategy is appropriate or not.