Question

A ________ is an action-oriented document or playbook that guides the analysis, implementation, and control of the firm’s marketing strategy.

Answer 1

marketing plan

Step-by-step explanation:

A marketing plan can be defined as seen in the question as above but could also be said to be a blueprint or detailed document that outlines or explains the advertising and marketing plan that is to be used for a coming year.

Simply put, a marketing plan is one that explains a companies marketing strategies needed to reach a goal withing a time frame.

Elements of a marketing plan usually includes; price, product, promotion, people, place.

Cheers.