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Which of the following is not a principal dimension of a servicescape?

A) spatial layout and functionality
B) signs, symbols and artifacts
C) facility location
D) ambient conditions

1 Answer

5 votes

Answer:

C) facility location

Step-by-step explanation:

There are three components or principle of servicescape that are applied for the study as a measure for satisfaction that involves the condition related to the ambient, spatial layout & functionality, and the symbol, sign & artifacts

But do not include the facility location

Therefore the option C is selected as it does not involed in the service scape

User Bruce Christensen
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