Question

You have been hired by a new organic juice company to run its digital marketing program for its product. One of the first initiatives you tackle is the firm’s inbound marketing program. Which of the following tools would NOT be included as part of your inbound marketing program?

A. A weekly podcast on organic produce hosted by the company’s founder
B. Creating paid search advertisements that are very good at gaining consumer attention
C. A blog written by the CEO discussing the company’s special events and plans for new flavors
D. A search engine optimization (SEO) program headed by you, the marketer
E. Optimizing landing pages that are the first company web pages that consumers see after clicking on a search result

Answer 1

The correct answer is E

Step-by-step explanation:

An inbound marketing program is simply a marketing technique you pull off to enable your customers to see you, your company and your product with the goal (of course) to initiate and close a sale.

Inbound marketing campaigns are designed to create brand visibility and increase affinity for one's products and services.

All the other options are very related to getting consumer attention. Option E is an activity without any real potential to attract customers attention. By the time customers get to the landing page, the objective of the inbound marketing strategy has been achieved.

Cheers!

Answer 2

C. A blog written by the CEO discussing the company’s special events and plans for new flavors

Step-by-step explanation:

Inbound marketing program is a special program whereby a business methodology is applied to a product through tailored rich contents and experiences directed towards them. It is done to attract customers. Unfortunately, Option C happens not to be part of an imbound marketing program directed towards the digital marketing of the orange juice company's products.