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Firms use competitive or brand advertising when a product enters the _____ of the product life cycle and other companies begin to enter the marketplace.
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Firms use competitive or brand advertising when a product enters the _____ of the product life cycle and other companies begin to enter the marketplace.

User PaulAdamDavis
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24 votes

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Firms use competitive or brand advertising when a product enters the growth phase of the product life cycle and other companies begin to enter the market place.

User Rigel Glen
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