Question

Most people recognize Campbell's as a brand of soup, but Campbell's also manufactures Pace Picante Sauce, Pepperidge Farms products, Prego Sauce, Swanson Broth, and V8 juice. Campbell's International division offers more than 20 brands of soups, sauces, beverages, and baked snacks in the Asia Pacific region, Greater Europe and Latin America. Products such as Arnott's biscuits and crackers and Bià Band soups are well known overseas. Campbell's products are sold in more than 120 countries.Refer to Campbell's. Of the following what is probably Campbell's biggest labeling concern in its international markets?1. translating ingredient, 2. promotional, 3. instructional

Answer 1

2. promotional

Step-by-step explanation:

Even though the 3 options may represent a serious problem for Campbell's soup, but personally I believe that out of the 3, the most serious one is promotional. Many companies have very serious issues with translations, and not only small companies. E.g. when Pepsi ran an ad in China where it meant to say "Come alive with Pepsi", it really said "Pepsi brings your ancestors form the dead", and unless you like zombies, that is not a good idea.

For example, I really hope and assume that Goldfish baked tortillas (Pepperidge Farm) aren't made with real goldfish. But considering Asian countries that eat cats, dogs, bats and about anything that moves by itself, who knows. Maybe they expect them to be from real goldfish.