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Those characteristics of a product that make it superior to competitive substitutes are referred to as __________.

User Richard T
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Answer:

Points of difference

Step-by-step explanation:

The point of difference means the factors that created the differentiation with respect to the product and services. Here, differentiation means that the company products are differentiated from that of the competitors. It could be done with the quantity, price, quality, etc

Therefore according to the given situation, the term we called as a point of difference and the same is to be considered

User Uckelman
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