Question

When customers use a brand’s mobile app to shop for products, their shopping experience can be customized based on the company’s knowledge of ______________, ________________, payment methods, and even location. Select one: a. Previous purchases, product preferences b. Privacy concerns, government regulations c. Brand attitudes, political preferences d. Social media, email preferences

Answer 1

a. Previous purchases, product preferences

Step-by-step explanation:

In case when the customer used the brand mobile app for shopping the product so their shopping experience is based and customized on the knowledge with respect to prior purchase, preference of the product, mode of payment, and location so that the client and the company could be feel comfortable while buying and selling

Therefore the correct option is a.