Question

The bike-sharing service ofo has 200 bicycles on Nasim’s college campus. He has a subscription to the service so he can simply check out a bike at one of the "boxes" painted on the concrete sidewalks on campus and return it to any box at a later time. The service encourages appropriate behavior with the bikes through a point system. Providing bikes at boxes on campus would constitute which element of the marketing mix for ofo?

Answer 1

place

Step-by-step explanation:

The 4 P's of marketing goods are:

1. product
2. price
3. place (AKA location): refers to where our product will be sold, including what distribution channels will be used (wholesalers, retailers), internet, etc.
4. promotion