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"A consumer wanted to purchase a new computer. However, she used the money to pay her rent instead. In this case, housing is what type of competitor?"

1 Answer

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Answer:

Total budget competitor

Step-by-step explanation:

Based on the information given we were told that the consumer used the money she was supposed to use to purchased a computer to pay her rent instead because the computer price or amount is within the same price range as the rent amount which makes her to pay for her rent instead of the computer because the rent satisfy her needs which means that the housing is a TOTAL BUDGET COMPETITOR. Furthermore with this type of competitor a person or an individual may desire to go for items, goods or product which are within the same price range with another goods or product that meets their needs because it leads to the satisfaction of similar needs such person desire to have or want .

Example if a person or an individual desire to have a laptop in which the Laptop price or amount is within the same price range as a Tablets that person may decide to go for Tablets instead of Laptop in as far as it satisfy the person needs or want because Laptop and Tablets are similar needs.

Therefore the housing is a TOTAL BUDGET COMPETITOR.