Answer:
Market Orientation
Step-by-step explanation:
As Dell has shifted from "build to order" to "make to stock", there will always be availability of stock with him so that no customers are left without sale on short notice of demand also.
Further now as Dell, chooses and works on to analyse its customers, their needs, the pricing that should be done, it is trying to understand the customer perspective.
Also with that it is provided that it was able to increase its profit.
Accordingly in market orientation a company works on the the customers analysis and implements practices which favour the customer wants maximum in order to get more profitable deals.