Question

Recently, Darlene has found that they have begun to reach market saturation. She is having trouble finding new customers. One solution would be to increase the company's reach, perhaps by opening up locations in other areas. However, she knows this will be expensive. After noticing that many of their customers are planning on expanding and purchasing bigger facilities, Darlene feels that the best option is to increase the company's

Answer 1

Answer: a. share of customer

Step-by-step explanation:

Share of Customer refers to the proportion of the total amount that a company gets out of money that a customer will spend in a certain category.

In other words, a company that has a greater share of customer from a particular customer will see that customer spend more of their money on them.

Share of Customer is improved by excellent working relationships with customers such that they will be loyal to you. Darlene should therefore strive for this so that their customers who are planning on more expansion will keep coming back to Darlene's company and spending more and more on them.