Answer:
c. how much competitive value can be generated from forceful efforts to capture the benefits of strategic fits stemming from cross-business transfer of competitively valuable resources and capabilities, cost-saving efficiencies in the value chains of sister businesses, brand- name sharing, and cross-business collaboration to create new performance-enhancing competitive capabilities.
Step-by-step explanation:
To carry out the evaluation of the competitive value of the cross-business strategic fits in a diversified firm's business portfolio, the firm should assess and analyze the competitive value to be derived from the undertakings in a bid to takeover the advantages of strategic fits of cross business transfer.
Hence, in this case, the correct answer is option C, as it fully details what needs to be considered.