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What is a product concept?

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Answer:

so just be you

Explanation:

A product concept statement, sometimes referred to as just a "concept statement" represents the vision that a business owner and his design team has for a product or service. It describes the product or service, explains its purpose and considers the consumer demographics that the product is market toward.

User Rostislav Shtanko
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Product concept is the understanding of the dynamics of the product in order to showcase the best qualities and maximum features of the product. Marketers spend a lot of time and research in order to target their attended audience.
User Votive
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