Answer:
An adult ticket costs £7.
A child ticket costs £2.
Explanation:
Let a represent the cost for adults and let c represent the cost for children.
Family 1 has a total of 2 adults and 3 children. Together, it cost them £20.
In an equation, this is:

Family 2 has a total of 1 adult and 4 children. It cost them £15. In an equation, this is:

We know have a system of equations. Solve it. We can use the substitution method.
First, subtract both sides by 4c in the second equation:

Substitute this into the first equation:

Distribute:

Add:

Subtract 30 from both sides. The left cancels:

Divide both sides by -5:

Thus, the cost of a child ticket is £2.
Substitute 2 for c into the equation we manipulated at the start:

Thus, the cost of an adult ticket is £7.