Answer:
Option A, Engineering, is the right answer.
Step-by-step explanation:
Option “A” Engineering is the correct answer because the new service development process includes four steps that are Design, analysis, development, and full launch. Moreover, the first step of this process is a design that contains the idea generation and formulation of the product. The analysis contains business analysis as well as the analysis of the project. The next step is development, which includes the modification and testing of a product. Finally, the last step is a full launch where a company launches a product in the market. Therefore, all the options follow except option A.