Question

"is the curse of mature markets whereby products lack any real means of differentiation and customers see competing products as offering roughly the same benefits."

Answer 1

Commoditization

Step-by-step explanation:

This is known as commoditization. Commoditization can be defined as a a process whereby goods and services can no longer be distinguished from similar offerings that is being made by a rival company. In a particular category such goods are so alike that for you to find the difference between them, you do so via the price tags