Question

Suppose the Digby company shifts focus to only competing in the Thrift and Nano segments, while competing on price by reducing costs and passing the savings to the customers, what strategy would they be implementing? Select: 1Save Answer Broad cost leader Niche differentiation Niche cost leader Broad differentiation

Answer 1

Niche cost leader

Step-by-step explanation:

Since in the question it is mentioned that the Digby company shifts the focus to the segments of Thrift and Nano while on the other hand it also decreasing the cost so here the niche cost leader should be considered as it is focused on the specific segment also it concentrate on the price reduction i.e less the price charged by the competitor in order to gain the competitive advantage

hence, the second last option is correct