Answer:
plan future products and services
Step-by-step explanation:
Data collection by large corporations.on their customers is an important part of strategy to retain present Clint's and gain more market share.
Customer information like shopping habits, including how, when, why, where, and what they buy. Is used to predict customer behaviour and preferences.
This information is then used to plan future products and services.
For example if a customer buys watches, the company can target the customer by sending promotional materials on new watch releases.