Question

Francine is advertising her company's newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?

a. More ads in an ad group increases the chances of showing more than one ad per auction.
b. More ads in an ad group means they receive a higher-quality score.
c. More ads in an ad group means lower bounce rates for landing pages.
d. More ads in an ad group means more options for success in an auction.

Answer 1

d. More ads in an ad group means more options for success in an auction.

Step-by-step explanation:

According not.Google when creating search Ad groups it is advisable to have 3 to 5 ads per group.

This is done because the more adverts that are included in a search the more the possibility of one of them meeting the needs of a person that is searching.

There is more chance that when the most relevant advert is being selected for an auction one of the ads created will be selected.

It is also recommended that ad rotation is optimised. Ad rotation is when the system chooses ideal advert for specific circumstance in each auction.