Answer: Balance in design covers how the visual weight of elements are balanced with each other on both sides of a design to create cohesiveness, completion, and satisfaction. To achieve optimal balance, your composition should be balanced vertically, horizontally, diagonally, or background versus foreground. If you don’t have a sense of balance with your designs, then the viewer’s eye won’t know where to look and what you’re trying to communicate may not get across because areas of less interest can easily go unnoticed.
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