Answer:
Strategy.
Step-by-step explanation:
Strategy can be defined as a coordinated deployment of a firm’s resources to achieve competitive advantage in the industry where it operates. Basically, it is a long-term plan of action that is focused on using a firm's available resources to achieve set objectives and goals such as includes dominating the market, expanding the business, meeting customer's demands etc.
Generally, the top executive management is saddled with the responsibility of ensuring that their business strategy is in tandem with the aim, objectives, vision and mission statement. A good business strategy is a continuous process that should function as a roadmap or guide to achieve competitive advantage, sustained profitability, growth and development of an organization.
Hence, strategy deals with the challenges that a company faces in the ever-changing business environment.
Additionally, the strategy formulated by an organization can be classified into the following categories; growth strategy, marketing strategy, product strategy etc.