Final answer:
The alternative to viewing management as a process is to focus on strategy. Strategy involves long-term planning and decision-making to gain a competitive advantage.
Step-by-step explanation:
The alternative to viewing management as a process is to focus on strategy. While management as a process focuses on the systematic coordination of activities to achieve organizational goals, a strategic approach focuses on long-term planning and decision-making to gain a competitive advantage in the market.
Strategy involves setting goals and objectives, analyzing the external environment, identifying opportunities and threats, formulating strategies, and implementing and evaluating those strategies to achieve organizational success. It emphasizes the importance of making strategic choices and aligning resources and actions to achieve desired outcomes.