Complete Question:
Celeste is working with a Ford Motor Company, one of her clients to negotiate the use of Ford trucks in an upcoming country music video. This type of paid, nonpersonal communication is known as?
Group of answer choices
A. direct marketing.
B. personal selling.
C. advertising
D. public relations.
Answer:
C. Advertising.
Step-by-step explanation:
In this scenario, Celeste is working with a Ford Motor Company, one of her clients to negotiate the use of Ford trucks in an upcoming country music video. This type of paid, non-personal communication is known as advertising.
Advertising can be defined as a marketing strategy, which involves paying for a space in order to promote or boost the acceptance of goods and services. This ultimately implies that, advertising is a marketing technique which is being used by service providers or manufacturers in attempt to convince or influence the buying behavior of various customers through the use of persuasive messages.