Step-by-step explanation:
There are certain ethical concerns for some companies seeking to sell products to the bottom of the pyramid. This is associated with problems like appropriate Products where the concerns are related to the creating of the products which are created in the same way. Companies like Nestle and Nike had faced issues and also ethical scrutiny for their charges of such exploitation in the developing countries.
There are other ethical concerns which are related to advertising and misrepresentation of their products and their services.
These companies understands the characteristics of the advertising and potential dangers that are related to their product.