Question

Procter & Gamble determined that its Thermacare Heat Wrap was underperforming and lacked a desired level of growth potential, so it decided to sell the brand. In what phase of the product life cycle was Thermacare Heat Wrap? a. failure b. growth c. maturity d. decline

Answer 1

d. decline

Step-by-step explanation:

Based on the description provided it seems that the product is in the decline phase of its life cycle. This stage is described as the terminal stage where sales tend to drop drastically, so much so that the company begins to start losing money and production is ultimately halted. In this scenario, Procter & Gamble saw this terminal stage occurring and preemptively got rid of the brand.