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The position of a company with regard to pricing, promotion, advertising, product design and distribution is referred to as _______________.

a. planning
b. marketing strategy
c. organizing
d. restructuring

1 Answer

5 votes

Answer:

b. marketing strategy

Step-by-step explanation:

Marketing strategy is a mix of all factors which affect the 4 Ps which are Product (Design and Packaging) , Price (Pricing Policy / Techniques), Place (Distribution) and Promotion (all awareness activities).

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