Question

Strong brands a. are a liability. b. guarantee success for a company. c. are the most significant barrier to entry in the market. d. deliver greater returns with less risk.

Answer 1

d. deliver greater returns with less risk

Step-by-step explanation:

A brand is a product, person, or service that has a unique name or symbol that differentiates it from others in a market. It makes a particular product stand out from others.

Companies use brands to increase competitive advantage by conveying a unique quality or trait with that particular brand.

Strong brands are those that perform well over a long period of time and conveys its uniqueness at all touch points with the customer.

So strong brands ensure delivery of greater returns with less risk.

Answer 2

d. deliver greater returns with less risk.

Step-by-step explanation:

Strong brands are known to have a lot of positives, which includes representation of individuals or customers' viewpoints of the company's services, status, logo, and publicity. One of the main purpose of branding is to increases the value of a company, gives employees adequate guidance and motivation, and makes obtaining new customers easier.

Hence, the right answer among the available options is "deliver greater returns with less risk."