Question

A large personal care products company adopts a(n) ________ approach to gain a competitive edge in light of intense foreign competition and increasingly demanding customers. The company believes that uniform commitment to quality in all areas of its organization will promote a culture that meets customers' perceptions of quality.

Answer 1

"Total quality management " is the correct answer.

Step-by-step explanation:

• TQM seems to be a management philosophy focused mostly on the idea that such a company can achieve long-term performance by making all its participants concentrate on enhancing efficiency and thereby providing customer loyalty, including low-level staff to their highest position representatives.
• This can be accomplished by the incorporation of all roles and processes relating to quality throughout the business.