Question

Brands that we closely link to our rituals are called ________ brands; once they become imbedded in our rituals we are unlikely to replace them.

Answer 1

Fortress

Step-by-step explanation:

A fortress brand as seen in the statement above can be defined as a brand that is a part of an individual's ritual and are unlikely to be replaced.

This means that the love or affinity fro a certain brand in day to day lives if individuals, makes the brand the go-to brand at any time because it has become a part of the individual's life.

Cheers.