Question

In order to effectively classify social media channels and locate the right channel to increase overall influence, Green Team needs to understand the type of social interaction and the media ________, which is the degree of personal contact between the organization and potential members.

Answer 1

Media richness

Step-by-step explanation:

Green Team needs to understand the type of social interaction and the media richness. Media richness has to do with the different ways by which different communication media communicate to their users and make them understand things. By talking about media richness we are simply trying to evaluate how information is being transferred from the sender to the users.