1.4k views
0 votes
___________ links the purchase of an organization's products to support of philanthropic organizations favored by the target market

1 Answer

2 votes

Answer:

cause - related marketing

Step-by-step explanation:

Cause-related marketing is when a charity event is sponsored by two or more companies . The purpose of cause related marketing is to increase the corporate social responsibilities of company supporting this cause.

Cause related marketing involves collaboration between a business that is meant to generate profit and a not for profit organization with a view to benefiting each other. Also, a not for profit organization can create awareness about themselves in terms of their contributions to the society in cause related marketimg.

User SavageWays
by
8.2k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.