Answer:
cause - related marketing
Step-by-step explanation:
Cause-related marketing is when a charity event is sponsored by two or more companies . The purpose of cause related marketing is to increase the corporate social responsibilities of company supporting this cause.
Cause related marketing involves collaboration between a business that is meant to generate profit and a not for profit organization with a view to benefiting each other. Also, a not for profit organization can create awareness about themselves in terms of their contributions to the society in cause related marketimg.